[Senior] DIGITAL MARKETING EXECUTIVE - Amazon

JOB DESCRIPTION

• Create, manage, and optimize Amazon Advertising campaigns, including Sponsored Products, Sponsored Brands, and Display Ads.
• Collaborate with cross-functional teams to ensure consistent brand messaging and effective ad placements.
• Continuously monitor competitors' activities and identify opportunities for growth and improvement.
• Stay up-to-date with the latest Amazon Advertising trends, features, and best practices.
• Understand the Amazon Ad algorithm
• Experience working with US or foreign clients is a plus.
• Conduct keyword research to identify high-performing keywords and refine campaign targeting.
• Monitor campaign performance metrics, analyze data, and make data-driven decisions to improve campaign efficiency and results.
• Conduct A/B testing on ad copy, creatives, and landing pages to improve performance.
• Prepare regular reports on campaign performance and provide insights to the team.
• Assist in budget allocation and forecasting for Amazon Advertising campaigns.
• Collaborate with the AI team to improve the internal tool that supports Ads management.
• Increase ad spend for Amazon Ads while maintaining the ROAS (Return on Ad Spend).

BENEFITS

• Competitive salary based on candidate's ability & expertise level.
• Learn advanced coding techniques from leading industry experts
• Gain extensive coding experience and skills from a variety of projects, platforms
• Work in a dynamic, transparent, and professional environment
• Improve English language and communication skills
• Receive social insurance, health insurance, and other benefits following the labor law and company provisions
• PLUS Bao Viet, PTI premium insurance
• Participate in the company trip every year
• Have opportunities for a salary increase ahead of time with a great solid contribution.
• Receive the 13th-month salary bonus with good performance and bonus according to the project progress.
• Receive overtime pay according to company policy (x1.5 with weekdays, x2 weekends).

REQUIREMENT

• Bachelor's degree in Marketing, Business, or related field.
• 1-2 years of hands-on experience in managing Amazon Advertising campaigns.
• Proficiency in using Amazon Advertising Console.
• Strong analytical skills with the ability to interpret data and trends.
• Familiarity with Amazon's search algorithms and ranking factors.
• Excellent written and verbal communication skills.
• Detail-oriented with the ability to manage multiple campaigns simultaneously.
• Adept at working in a fast-paced environment and meeting tight deadlines.
• Prior experience with Tiktok Ads, Youtube Ads, Google Ads, and Facebook Advertising is considered an advantage.
• Amazon Advertising certification is a plus.
• Familiar with spending substantial marketing budgets, ranging from thousands to millions of USD per month.
• Effective communication skills, both verbal and written, to collaborate effectively with cross-functional teams and clients.
• Ability to work independently and make informed decisions, especially in evaluating and optimizing campaigns.
• Ability to react quickly to market changes and competitor actions.
• Ability to proactively evaluate and make decisions regarding underperforming products or strategies.
• Intelligence, agility, and quick problem-solving ability.