EMAILSMS SPECIALIST

JOB DESCRIPTION

• Develop and implement A/B and multivariate tests to optimize various website elements such as product pages, landing pages, and checkout processes.
• Optimize conversion paths by analyzing and enhancing conversion rates across different marketing channels, including Email/SMS, CRM and other non-paid channels, to ensure a consistent and effective user journey.
• Effectively collaborate with cross-functional teams.
• Proactively seek opportunities for ongoing learning and development.
• Create and maintain detailed documentation of CRO activities, including testing methodologies, results, and actionable recommendations.
• Provide training to team members on Conversion Optimization best practices and stay abreast of industry trends through continuous learning and innovation.

BENEFITS

• A competitive salary depending on your level of expertise
• A chance to learn from leading industry experts and build world-class products
• A dynamic, transparent, and professional work environment
• An opportunity to improve your English language and communication skills
• Social insurance, health insurance and other benefits in accordance with the Labor Law and the Company policies
• PLUS PTI premium insurance
• An annual company trip
• A possibility for an early salary raise with solid contribution. A 13th month salary and a bonus based on the performance 
• Overtime pay according to company policy (x1.5 for weekdays, x2 for weekends)

REQUIREMENT

• 3 years of experience in Email/ SMS marketing.
• Hands-on experience with Klaviyo, Active Campaign, SendGrid or Hubspot.
• Have a solid understanding of customer journey or user flow for D2C, E-commerce platforms.
• Proven experience scaling the revenue directly through the Emails/ SMS channel.
• Having knowledge of US market behavior is a great plus.
• Proven experience as an Email/ SMS Specialist or in a similar role.
• Strong knowledge of CRO principles, A/B testing, and web analytics tools (e.g., Google Analytics, Optimizely, VWO, Google Optimizer, or similar).
• Proficiency in data analysis and the ability to draw actionable insights from data.
• Strong communication skills to collaborate with cross-func